Sunday, July 1, 2012

Somersby Cider Makes Its Debut In Malaysia

Somersby Apple Cider is a refreshing alcoholic drink made from fermented apple juice and natural ingredients with 4.5% alcohol, sweet and refreshing with no beer after-taste.

It is a fully imported premium cider from Sweden presented by Carlsberg Malaysia at a media launch held at Carcosa Seri Negara amidst a garden party setting. Members of the press in attendance were amongst the first to taste the cider.

Cider is rather new to the Malaysian market. As consumers become more sophisticated in their choices, we feel that Somersby offers a refreshing alternative to beer. Malaysia is the third country in the region, after Singapore and Hong Kong, to launch Somersby Apple cider, a flagship cider brand owned by the Carlsberg Group.

'The launch of Somersby Apple Cider today was designed to bring to life the persona of the brand and acquaint everyone with its iconic and charming host' - Lord Somersby

“Somersby Apple Cider is perfect to enjoy during brunch, in the hot afternoons or as a happy hour drink. It is an easy drinking alternative to beer which you can enjoy with colleagues after work, at a café with good friends or even at lunch time. Basically, because of its sweet and refreshing fruity taste, there is no limitation or definitive time to enjoy a Somersby Apple cider, it is the perfect alcoholic beverage around the clock,” - Ravn.

Carcosa Seri Negara is definitely a right place for the new launch of Somersby Apple Cider and a great chilling place for high tea. I had few glasses of it and almost forgotten that it's an alcoholic drink. No doubt, it tasted like apple juice!

for more information about Somersby Cider, do log on to

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